Ways to get interviews October 8, 2007
Posted by rebeccaperez in announcements, crowdsourcing, demographics, participatory journalism, presentation.add a comment
One of my friends suggested doing a search on YouTube under community, then put in your school name, so that you get a list of people who have posted video to that site. You could do the same with MySpace. I am sending out messages to people on YouTube right now, just wanted to let you know about this idea while I was thinking about it. Hope this helps.
Interesting video on change September 19, 2007
Posted by rebeccaperez in demographics, presentation, statistics.2 comments
One of my professors sent this to me. Kind of scary, but definitely shows the need for what we are doing.
Research audience September 7, 2007
Posted by kristindero in demographics, statistics.1 comment so far
Hey guys-
I just received a box full of research stuff from Charlotte-Anne and four years worth of survey information from another professore that asked students to list their news sources in order of importance. I will be looking everything over and briefly summarizing my findings for you all soon. I just wanted to make sure that our target audience was college students/ 18-30 year olds. If so, then this could be truly useful information to us and the presentation (marketing side).
I will be in California this week getting behind in school but accelerating my career. I will be around for the conference call and I am interested if you all have any other feedback about our target audience so I can start crunching numbers!!! okay, love you bye!
old idea part 2 August 28, 2007
Posted by rebeccaperez in demographics, hyper-local, ideas, interactivity.add a comment
I was thinking on my game idea while I was having lunch, and I was thinking that this game could be either downloadable from news sites, or it could be an adobe shockwave program on the news sites. This way the papers aren’t paying to have their news as rewards for playing the game, but they may actually increase readership on the site if the game is on their own site. Plus having local papers with this game on their site enhances the idea of hyperlocalism through gaming. While I would want to play the New York Times version of the game most people would rather play a reporter in there “town”. I think a generic town would work best, but the ability to expand to more accurate “towns” down the road would be feasible. I also think that a lot of elementary and middle schools would love to have this game. The software game might be a later incarnation of this. Carmen San Diego became popular through schools, which led to parents buying the game for there kids. I also thought that a lot of parents might find this while reading the news on various sites and show it to their children. If CNN plugged this like Nick plugs its various online games we would be in business. I know I would have my son playing this game all the time once he learns how to read. I think my current revision of this game better fits the local idea, as well as why newspapers would want it.
Remebered one of my old ideas August 28, 2007
Posted by rebeccaperez in demographics, ideas, interactivity.3 comments
Lauren is very drawn to the game side of adding readers to journalism, and that reminded me of one of my original ideas. I envisioned a game with software that you buy, then log onto the internet to get daily updates for the game. Basically the game starts as a newsroom. You are a reporter being assigned a story. You then go out into the city and look for the components of your story. You talk to people, observe crime scenes, go to the courthouse, and even go to the library. When you have collected all of your pieces for your story you go back to your editor and he gives you the finished story. These finished stories are pulled from online news sources. The different news agencies pay us to be a part of the game. This game would be a little reminiscent of the Carmen San Diego games. If you get stuck when you are looking for your news info you can always go back to your editor for clues. I realize this is way beyond most of us in the executability portion, but it might be a way to get people to read news.
Women drive web traffic? August 24, 2007
Posted by Jeff in demographics.add a comment
According to Times Online,
Women aged between 25 and 49 are now spending more time on the internet than men as they become hooked on keeping in touch with friends online, according to figures published today by the communications regulator Ofcom.
Signalling the apparent “feminisation” of the web, young adult women spent more time online than men in 2006. Nearly 2.2 million women between 25 and 34 accounted for 55 per cent of the time spent online by that age group, according to the watchdog’s major annual audit of the nation’s media habits, the Communications Market Report.
Consumer Types – AdAge August 15, 2007
Posted by Jeff in demographics.add a comment
I had posted this to Team (of) 3’s blog before we met in Ithaca. I think it could be useful for targeting our product.
Some Research August 10, 2007
Posted by msjennabird in demographics.2 comments
Okay, so Kristin’s and my job was to find statistics/demographics about online usage, our demographic (18-34), and other little tidbits of facts that would open our eyes to new ideas or give us a foundation for our existing ideas. I decided that it would be useful to actually see how many people are actually online.
I found this site: http://www.internetworldstats.com/stats.htm
It broke down the world by seven locations/continents: Africa, Asia, Europe, Latin America, Middle East, North America, and Oceania/Australia. It showed North America as third in the world for Internet usage at 233 million users. Africa was in first and Europe in second. It broke down this statistic even further with more statistics: Each location/continents population, what percent they make of the world’s population, percent of total population that uses the Internet, etc. Even though North America came in third for world Internet usage, it was first in the percent of total population that uses the Internet at 69.5%. The last graph shows world Internet users with Asia in first place at 37% and North America in second at 20%. These statistics as of June 2007.
I hit a wealth of information concerning online media on e-marketer – an invaluable site in my opinion.
This is the link: http://www.emarketer.com/Article.aspx?id=1005256&src=article_head_sitesearch
As of 2007 72% of Internet users were online video viewers. And in 2006, news/current events were the leading type of downloaded video content at nearly 14%. The last graph compares 2006 online/video technology statistics with predicted statistics in 2011. The author of this report, Paul Verna (eMarketer Senior Analyst) said, “Eventually, a number of devices will converge in some form of the long-promised ‘digital home’.”
I think this study underpins our reasons for bringing new, innovative ideas to online journalism, but also brings out concerns for the means in which we present the content…through video…??
Another from e-marketer: http://www.emarketer.com/Article.aspx?id=1005229&src=article_head_sitesearch
This study used 23 large circulation US month magazines to show that the majority of online viewers did NOT read the print version – only 17% read both. Amongst the 23 magazines, web only viewer-ship was between 65%-96%. It noted that males were more likely to only read online version and that age was not factored into study.
Another from e-marketer:
http://www.emarketer.com/Article.aspx?id=1005192&src=article_head_sitesearch
Charlotte Anne will like this one;) We talked a little about implementing the cell phone into our idea. As of July 2007, mobile users in the US checked weather more than any other news content with almost 10 million people checking the weather at least once during the day via their cell phone. UK was sports. It was noted that males were more likely to check sports in either country’s while women were more likely to check the weather in the US and UK.
So people are using their cell phones to get news content, not to mention RSS feeds, so I don’t think it would be altogether wise to totally ignore the idea of a cell phone application…
I will comment more tonight and tomorrow about other posts, it’s back to work time;)
Jenna Kohler
